Vista Alegre Partners With India's Oma Living for Global Expansion Amidst Energy Cost Challenges

Vista Alegre, the renowned historic Portuguese luxury brand celebrated for its exquisite porcelain, crystal, glassware, earthenware, and textiles, has forged a significant partnership with Oma Living, India’s largest home and decoration retailer. This strategic collaboration follows Vista Alegre’s divestment of its 50% stake in its Indian subsidiary, which was previously managed through a joint venture with the Shree Sharda Group, as reported by ECO. The Portuguese group, owned by the conglomerate Visabeira and partially by global football icon Cristiano Ronaldo, brought the athlete on board as an investor after he acquired 10% of the parent company and 30% of its Spanish subsidiary.

The deal was finalized in the first half of 2025, a period during which Vista Alegre reported an 8.4% year-over-year drop in profits to €3.6 million, primarily attributed by ECO to a 35% surge in energy costs. Despite this, the company is bullish on its international expansion, particularly in India. In a statement to ECO, Vista Alegre Atlantis’s Portuguese management emphasized that Oma Living’s “expanded network of luxury stores in this segment, in the main cities of India, will allow an increase in the exposure of Vista Alegre brand products, an increase in brand awareness and growth in sales in that country,” affirming India as “an absolutely relevant market for its growth in Asia.”

While sales in Portugal saw a modest increase of 240,000 euros by June, international markets remain the primary driver of the company’s revenue, representing a substantial 76% of its total earnings. Germany, Spain, and France stand as its top three international destinations. Notably, Asia and the Middle East collectively contributed €4.7 million to total sales, prompting the establishment of a new subsidiary in partnership with Cristiano Ronaldo. This dedicated unit will spearhead the development of both the Vista Alegre and Bordallo Pinheiro brands across these high-potential regions. The interim financial report for H1 2025 also confirmed the formalization of the sale of 49% of Vista Alegre Atlantis S.A. to Shree Sharda (based in Delhi), alongside the sale of the remaining 1% held by Vista Alegre itself.

Vista Alegre, widely recognized for its fine porcelain and exclusive crystal and glass creations, has steadily diversified its product offerings. In 2020, the brand ventured into the textile space with a collection of scarves and blankets inspired by the intricate decorations of its iconic porcelain collections. This textile line expanded further in 2023 to include original fashion accessories, with a focus on handcrafted pure silk carrés, pocket squares, and twillys. Even prior to its textile expansion, in 2019, the Swiss watchmaker Franck Muller collaborated with Vista Alegre to launch the special-edition Franck Muller Atlântico timepiece, limited to 20 units and featuring a unique crystal case expertly crafted by the Portuguese brand.

Founded in 1824 near Ílhavo in the Aveiro district of Portugal, Vista Alegre holds the distinguished title of being the oldest porcelain manufacturer on the Iberian Peninsula. The brand also proudly owns Bordallo Pinheiro and has a rich history of engaging in creative collaborations with a diverse array of global talents. These include partnerships with supermodel Claudia Schiffer, renowned fashion houses Christian Lacroix and Oscar de la Renta, as well as architects, chefs, visual artists, designers, writers, and musicians, underscoring its commitment to innovation and artistic expression.