Who’s Next Paris 2026 Redefines Fashion Trade with a Bold New Format

The next edition of Who's Next, a leading trade show for fashion professionals, is scheduled to take place in Paris from January 17 to 19, 2026. This edition marks a significant evolution for the event, spearheaded by WSN, with a reimagined format and a new location within Hall 7 at Porte de Versailles, now known as Room 0126.

Room 0126 represents a consolidation of five distinct trade shows – Who's Next, Bijorhca, Shoppe Object Paris, Salon International de la Lingerie, and Interfilière Paris – under one roof. For Who's Next specifically, the winter edition is focused on addressing the current demands of multi-brand retailers through a more defined separation between ready-to-wear and accessories offerings.

Frédéric Maus, CEO of WSN, emphasizes the organization’s long-standing commitment to independent retailers. He states that WSN aims to provide more than just a trade show experience, fostering a space for networking, learning, inspiration, and the development of tailored business strategies. WSN’s growth from two events annually to twelve over the past decade underscores this dedication.

The spatial reorganization reflects how retailers are increasingly curating complete looks, blending key statement pieces with high-volume items. Several brands are expanding their presence, including DK Company (Ichi and B Young), La Fée Maraboutée, and Shaft, which is bolstering its premium denim selection. Save The Duck will debut its womenswear line, and the inclusion of retail-born brands like I Am Active Studios signals a growing trend of consumer-facing businesses exploring wholesale opportunities.

The Brut Icon space will feature Outré, showcasing a collection designed for customers seeking strong brand identities, highlighting a market preference for more distinctive aesthetics. The overall show layout has been transformed into an “imaginary hotel,” organized thematically across different “floors.”

Visitors will begin their journey in a “lobby” and then explore “suites” dedicated to materials, jewellery, design, and accessories, culminating in a “rooftop” area focused on fashion and beauty. This scenography is designed to improve navigation and clarity within the expanded range of products on display.

The Impact and Neonyt Paris hub will continue to serve as a central platform for sustainable fashion initiatives. The hub will host designers, researchers, associations, upcycling specialists, and materials innovation studios, presenting their work and fostering dialogue around responsible practices.

Supporting this commitment, Fashion Green Hub will offer its resources, while the podcast La Seconde Vintage will host discussions on the secondhand market. Biofluff and Quatre Pattes will address textile innovation and animal welfare, respectively. Studio Griffé will demonstrate the strategic value of archival materials, and HURIYA will lead an on-site upcycling workshop.

Bijorhca, organized by the BOCI federation and operated by WSN, will center its theme around the concept of love, influencing both the scenography and editorial content. The show will feature independent designers, manufacturers, established brands, and stone suppliers, providing a comprehensive overview of jewellery trends.

Shoppe Object Paris is set to reinforce the trend of fashion retail expanding into a broader lifestyle offering. The event will showcase an international selection of products including decoration, ceramics, stationery, lifestyle items, textiles, and fragrances, catering to concept stores that curate diverse product universes.

Salon International de la Lingerie and Interfilière Paris are strengthening their synergy, with Interfilière remaining the primary focus for materials – lace, embroidery, technical jerseys, innovative fibres, and textile solutions. The expanded “Sourcing & Solutions” pathway will assist brands across various categories in streamlining their product development, offering a complete view of the supply chain from raw materials to finished goods.

WSN will also present the WSN Academy, designed as a “bar-library” offering 30-minute masterclasses and individual consultations. Experts from the French Women's Ready-to-Wear Federation, fashion ecosystem specialists, retail consultants, data analysts, fashion lawyers, marketplace experts, branding professionals, and AI specialists will share their knowledge, addressing the multifaceted challenges faced by retailers today – from purchasing and merchandising to digital communication, financial management, and regulatory compliance.