WMH Project Acquires Profirst France, Merges with Petit Ami to Form Luxury Events Powerhouse The Officin

On November 12, a significant strategic move reshaped the luxury events landscape as the French subsidiary of Profirst, a renowned international luxury events firm, officially joined the WMH Project group. This pivotal acquisition is set to substantially bolster WMH Project's standing within the high-end luxury segment of the events industry, signaling a clear intent for expansion and market leadership.

Following this integration, WMH Project has initiated a crucial merger between Profirst France and Petit Ami. This strategic consolidation will give rise to a new, powerful entity named The Officin. This newly formed agency is poised to rapidly establish itself as a premier force in the creation and production of bespoke events for the luxury sector, bringing together combined expertise and a refreshed vision.

The Officin is launching with ambitious international aspirations, already boasting a robust global presence. Its current network includes strategically located offices in key luxury hubs such as Paris, Dubai, Abu Dhabi, Saint-Tropez, and Milan. Furthermore, the agency has concrete plans for imminent expansion into critical markets across Asia and the United States, underscoring its commitment to worldwide reach and influence within the luxury events domain.

This dynamic new agency will integrate seamlessly into WMH Luxury, the specialized luxury division of the WMH Project group, where it will join forces with Phénomène. The Officin is expected to become one of the foundational pillars of WMH Luxury, contributing significantly to its growth trajectory. WMH Luxury is projected to generate an impressive revenue exceeding €60 million in 2025, while the broader WMH Project group reported a substantial €220 million in revenue for 2024, highlighting the financial strength and market position of the parent company.