Kelce Brothers Brew Big Bucks: Garage Beer Valued at $200 Million

Travis and Jason Kelce have successfully monetized their passion for beer, accumulating substantial wealth.

Garage Beer, a light beer brand in which the siblings acquired co-ownership in June 2024, recently secured a valuation of $200 million during its initial institutional fundraising round, as reported by The Wall Street Journal.

This year, the company anticipates revenues ranging from $60 million to $70 million, stated CEO Andy Sauer. Garage Beer generated $20 million in 2024.

Garage Beer maintains a straightforward product line featuring two varieties — Classic Light and Lime, each containing 4 percent alcohol by volume and 95 calories — while actively cultivating relationships with its younger consumer base.

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The WSJ notes that the brand "prioritizes engaging with consumers by responding to all social media messages and interacting via outdoor advertising and promotional gatherings. It has garnered a significant following among younger adult consumers, specifically millennials and Gen Z.”

Furthermore, the siblings are not merely passive investors.

Sauer recounted that Jason, aged 37, initiated a call on Labor Day to discuss strategic plans for Garage Beer.

“This exemplifies their operational approach," Sauer commented. "It's a continuous, active partnership. These are two individuals who share a common vision and conviction about beer, fully immersing themselves in it."

Travis, 35, is famously now engaged to Taylor Swift.

When queried about whether Garage Beer would be featured at the couple's forthcoming nuptials, Sauer opted not to comment.

Braxton Brewing Company, situated in Covington, Kentucky, directly across the Ohio River from Cincinnati, Ohio, the Kelce brothers’ native city, holds ownership of Garage Beer.

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During 2023, Braxton transformed Garage Beer into an independent entity, Garage Beer Co., with its main office located in Columbus, Ohio.

"Consumers desire both quality and simplicity, and Garage Beer delivers on both fronts for me,” Jason stated in a June 2024 press release upon his and Travis's involvement. “We prefer light beers, and Garage stands out as the finest light beer. Personally, the brand aligns with my way of life, and enjoying a couple of beers provides an excellent reason to gather friends."

Travis reiterated his brother's views, explaining that their choice to invest in Garage Beer was primarily driven by the product's "superior quality."

“I believe it's well-known that I enjoy an occasional beer, so becoming an owner of Garage Beer and playing a significant role in crafting the ultimate light beer is truly thrilling!” Travis expressed in the press release. “Nothing unites people quite like a refreshingly cold beer, and for Jason and me, that's the very essence of beer – fostering connections, spending time with loved ones, and enjoying good times.”